about
our story
Revitate represents the latest notable venture in the multigenerational story of the Bhathal family in business.
RAJ Capital (the Bhathal Family Investment Office founded and led by brother-sister duo Alex Bhathal and Lisa Bhathal Merage), launched Revitate to scale its successes in real estate, consumer products, and sports-related ventures.
The first investment by RAJ Capital was the acquisition, alongside Swander Pace Capital and Goldman Sachs, of the family business RAJ Swim that was founded in 1967 by Alex and Lisa’s parents Marta and Raj Bhathal. Since 2007, Alex and Lisa have been active investors through RAJ Capital, making direct and indirect investments in consumer products, sports, and real estate companies.
In evaluating opportunities, Alex and Lisa developed a passion for backing business-builders with the vision, talent, and drive to achieve transformational economic and social impact.
In 2013, The Bhathal family acquired the Sacramento Kings NBA franchise as principal co-owners in an investment group led by Vivek Ranadive. Raj Bhathal was appointed Vice Chairman and Alternate Governor for the team, and Alex became Executive Board Member. In subsequent years, the Kings spearheaded the transformation of downtown Sacramento through the development of the award-winning Golden 1 Center, Sawyer Hotel, and Downtown Commons retail and entertainment district. In total, these projects comprised over $1 billion in development of six city blocks and catalyzed over $1.4 billion in additional development within a mile of the district.
Inspired by the successful transformation of downtown Sacramento, Alex and Lisa joined with Cress Capital in 2018 to launch RevOZ Capital, a new real estate investment platform focused around the newly-passed federal Opportunity Zone (OZ) tax incentive. RevOZ has grown from early adopter to market leader, earning national recognition for its commitment to social impact and work to channel new capital and opportunity to low-income communities across the country.
As a platform to leverage RAJ Capital’s expertise in consumer brands, Alex joined Rx3 Growth Partners in 2018 in the role of Investment Partner. Pro athlete Aaron Rodgers founded Rx3 alongside seasoned investors Nate Raabe and Byron Roth on the idea that new and greater forces are unlocked when the world of influence and capital collide.
Rooted in the legacy of the RAJ Capital family investment office, Revitate is adding new talent and capabilities to power the transition from a single family office to a scalable, diversified investment management platform.
In 2021, Revitate launched its first joint venture with Chris Marsh and the Cherry Tree Capital Partners team to invest in multifamily value-add and workforce housing real estate opportunities in the Sunbelt and Midwestern regions.
awards and honors
2005 RAJ Swim - Family Business of the Year (Orange County Business Journal)
2015 RAJ Swim - Reinvention Award (Association for Corporate Growth)
2015 Lisa Bhathal Merage - Altruist of the Year (Modern Luxury)
2016 Lisa Bhathal Merage - Women in Business Award (Orange County Business Journal)
2017 Golden 1 Center - Sports Facility of the Year (Sports Business Journal)
2019 RevOZ Capital - Opportunity Zone Investor of the Year (Globe Street)
2019 Sacramento Kings - Inclusion Innovation Award (NBA)
2020 RevOZ Capital - Featured Best Practice (White House Revitalization Council)
2021 RAJ Swim – Business of the Year Best COVID-19 Response (City of Tustin)
2023 Alex Bhathal - Excellence in Entrepreneurship Award (Orange County Business Journal)
our approach
Invest in what you know.
Revitate understands that experience is often the best teacher. We focus on industries and opportunities where our deep and hard-earned expertise can offer unique value to investment managers and investors alike.
Trust talent.
Core to our model is a passion for unleashing untapped entrepreneurial impact. Our fund managers emerge from a rigorous process designed to surface leaders with exceptional vision, grit, experience, and potential.
Build for the long-term.
Our success is rooted in “strategic patience” - the time-tested realization that the greatest pathways to sustained success are rooted in maintaining a disciplined and long-term perspective about relationships, value creation, and impact.
case studies
Golden 1 Center
Revitate Principals played integral leadership roles in the historic journey of the Sacramento Kings from the brink of relocation to a global best practice in venue development, business operations, fan and partner engagement, and community impact.
$577M state-of-the-art NBA arena and concert venue opened in 2016.
$366M redevelopment of underperforming pedestrian mall.
2017 Sports Business Journal "Sports Facility of the Year.”
First indoor LEED Platinum arena in world.
Acclaimed community benefits package.
RevOZ Capital
Revitate Principals established leadership in a newly created niche real estate market.
Founded in February 2018 as a dedicated Opportunity Zone investor, RevOZ Capital is committed to delivering long term value to its investors and to the revitalization of underserved communities.
RevOZ has established itself as an industry leader with investments in real estate projects totaling over $500M in total capitalization.
In 2019, Alex Bhathal was recognized with The Opportunity Zone Investor of the Year Award from GlobeSt.com.
RevOZ leverages the experiences and insights of its prominent advisory board and social impact council to guide firm strategy and ensure positive social impact in each of its investments.
Nashville Soccer Club
Revitate Partner and COO Kunal Merchant served as Chief Strategist for the fastest expansion bid in Major League Soccer history.
Kunal retained in Fall 2016 as Chief Strategist for Nashville MLS investor group led by business executives John Ingram, Bill Hagerty, and Will Alexander.
Originally ranked last among 12 markets in competition for expansion, the Nashville group ultimately finished first, becoming the 25th MLS team in December 2017.
The $500M+ bid includes redevelopment of 117-acre Fairgrounds Nashville area into retail and entertainment district anchored by 30,000 seat MLS stadium.